As a website owner, you might wonder why categorising your blog posts is essential and how to go about it. This article will answer those questions and provide some of the best blog categorisation practices.
What is Blog Categorisation?
Blog categorisation is a way of organising your blog posts into different topics or themes based on the content and keywords of each post. Using blog categorisation, you can make your blog more user-friendly, SEO-friendly, and engaging for your readers.
Why Use Blog Categorisation?
Here are some of the benefits of using blog categorisation.
It helps enhance user experience
By grouping your posts into relevant categories, you can make it easier for your readers to navigate your blog and discover more content that interests them.
If they’re looking for posts on a specific topic, they can simply click on the relevant category and find all the related posts in one place.
It can increase user engagement
Providing a better user experience and making it easier for readers to find what they’re looking for can help increase engagement on your site. Readers are likelier to leave comments, share your content, and become regular visitors.
It boosts your SEO ranking
Using blog categorisation, you can optimise your blog for search engines and increase your visibility and traffic.
Search engines can crawl and index your blog more efficiently and understand the context and relevance of your posts. You can also use category-specific keywords and meta tags to target specific search queries and audiences.
It boosts your SEO ranking
Using blog categorisation, you can optimise your blog for search engines and increase your visibility and traffic.
Search engines can crawl and index your blog more efficiently and understand the context and relevance of your posts. You can also use category-specific keywords and meta tags to target specific search queries and audiences.
How to use blog categorisation?
Here are some best practices to keep in mind when categorising your blog posts:
Choose categories that are relevant to your blog's purpose and audience
Consider what topics or themes you want to cover in your blog and what keywords or phrases your readers would use to find them.
Avoid creating too many or too few categories
Too many or too few categories can confuse or overwhelm your readers. A good rule of thumb is to have between 3 to 10 categories for your blog.
Use subcategories to refine your categories further
If you have a broad or complex category, you can use subcategories to break it down into more specific or related topics.
For example, if you have a category called “Destinations,” you can create subcategories such as “Europe,” “Asia,” “Africa,” and so on. This can help you organise your posts more effectively and provide more options for your readers.
Use Consistent Naming Conventions
Use consistent naming conventions for your categories and subcategories to make it easier for readers to understand and navigate your site.
Avoid Overlapping Categories
Make sure your categories don’t overlap too much.
Revisit and revise categories as necessary
As your site grows and evolves, your categories may need to be revised or updated. Regularly revisit your categorisation and make adjustments as needed.
Use tags to add more details to your posts
Tags are keywords or phrases that describe the content of each post, such as the location, date, event, product, person, or idea featured in the post.
Unlike categories, tags are not hierarchical and can be used across multiple categories. For example, if you have a post about visiting Paris in the “Destinations” category, you can use tags such as “Paris,” “France,” “Eiffel Tower”, “Travel Guide,” and so on.
Tags can help you highlight the specific aspects of your posts and make them more searchable and shareable.
Takeaways
Blog categorisation is a powerful tool that can help you improve your blog’s performance and appeal. Blog categorisation can create a better user experience, increase engagement, and boost SEO ranking.
Make sure to follow the best practices outlined in this post to organise your blogs in a way that makes sense to your readers.